Sensehub Technology
Brand Identity Design
2022
Building a category-defining technology brand
The innovative new monitoring solution, SenseHub™, promised a closer connection to animals and more valuable interactions with farmers. Merck Animal Health needed a strategy to make the technology mainstream, and propel the brand from early pioneer to category leader.
Creative Approach
We translated our strategy into an external-facing identity that would elevate the SenseHub™ brand in a crowded space, appeal to an emerging generation of younger, tech-savvy producers and support closer ties with parent brand Merck Animal Health.
A visual language was developed to emphasize the core tenets of connection and freedom, with the SenseHub™ logo leveraged as a graphical asset in the evolved designs. Our creative team then worked to extend the master brand ID across multiple species, creating sub-brands to enable consistent brand experiences in distinct segments.
Collateral
Armed with a new visual identity and creative strategy, we developed a set of core collateral to support roll out of the brand internally and externally, including a new brand guidelines document, website, brochures, videos and communications templates.
Services & Expertise
Logo Design
Brand Design
Website Design
Brand Designer
Project Role
FWD People
Agency
Adobe Illustrator
Adobe XD
Figma
Adobe Photoshop