Biden-Harris Bus Tour Branding
Environmental Brand Design
2020
A hopeful bus tour identity to inspire voters.
The Biden-Harris 2020 campaign was driven by a message of unity, hope, and progress, aiming to restore the soul of America and address critical issues like the COVID-19 pandemic, racial inequality, and climate change. Their campaign galvanized voters with a focus on inclusivity, empathy, and a vision for a better, more equitable future for all Americans.
We created a bus tour look to inspire hope among voters. In designing the bus wrap, we carefully considered how the vibrant graphics would appear in various environments—ensuring it stood out in photos, captured attention from a distance, and created a strong visual impact up close. The design was optimized to be visually striking both in motion and when stationary, ensuring it resonated with voters whether seen in person or through the lens of a camera.
Creative Approach
To convey a sense of hope and energy, we applied vibrant gradients to the bus wrap design, creating a visually striking and dynamic look. The use of these gradients symbolized a journey towards a brighter future, while also capturing the optimism and excitement of the campaign. The smooth transitions of color not only drew attention but also reinforced the brand's message of unity and progress, making the bus an eye-catching and inspiring mobile billboard that connected with voters on a personal level.
Gradients galore
To maintain a consistent and energetic brand presence, we applied the same vibrant gradients and hopeful messaging from the bus wrap to signs, posters, and stickers. These materials were designed to complement the dynamic energy of the bus tour, using bold typography and lively colors to create an engaging and visually cohesive experience. Whether on street corners or at events, the signage and promotional items reinforced the campaign's message of hope and unity, capturing the attention and inspiring voters wherever they were seen.
Branding with human scale in mind
The candidates were seamlessly integrated into the environment of the hopeful and inspiring graphics, standing out as symbols of change and unity. The vibrant gradients and bold visuals framed them as leaders ready to guide the nation toward a brighter future, with the energetic design amplifying their message of hope and progress. The graphics not only highlighted their presence but also conveyed their connection to the people, reinforcing their commitment to inclusivity and a shared vision for a better tomorrow.
Services & Expertise
Brand Design
Environmental Design
Lead Brand Designer
Project Role
Biden for President
Agency
Adobe Illustrator
Figma
Adobe Photoshop