DFP Partners Branding
Brand Identity Design
Website Design
2021
A modernizing rebrand + website for leading finance experts.
DFP Partners, a consulting firm specializing in strategic solutions, sought to rebrand to better reflect their expanding tech-focused offerings. They wanted a refreshed identity that communicated innovation, adaptability, and their expertise in the tech space while maintaining their reputation for trusted, client-centered partnerships.
The rebrand aimed to position DFP Partners as forward-thinking leaders in their industry, bridging their legacy of excellence with a modern, technology-driven approach.
Creative Approach
We wanted each donor tier to feel connected to The Brigid Alliance’s main brand while giving each level its own identity. Building on their existing brand, we created a unique sub-brand for each tier, using colors from the secondary palette to make each level visually distinct.
Website Design
We redesigned DFP Partners’ website to align with their new brand identity, spotlight their offerings, and enhance the overall user experience. The updated site features improved usability and intuitive navigation, making it easier for customers and potential clients to access key resources and learn about their services. This streamlined approach ensures that DFP Partners’ online presence reflects their innovation and customer-first approach.
Bringing the brand to life across touchpoints
Applying the branding to social media
To bring DFP Partners’ new branding to life, we applied the refreshed identity across a variety of deliverables, ensuring consistency and impact at every touchpoint. Social media graphics were designed to reflect the brand's modern and tech-driven aesthetic, creating a cohesive online presence. Stationery, including business cards and letterheads, was updated to align with the brand’s professional yet innovative tone. For conferences and expos, we developed branded materials such as brochures, banners, and digital presentations, ensuring DFP Partners stood out and communicated their expertise effectively in these high-visibility settings.
Expanding the brand guidelines
To ensure the longevity and consistency of DFP Partners’ new brand identity, we developed comprehensive brand guidelines. These guidelines provide clear direction on typography, defining fonts and type styles that reflect the brand's modern and professional tone. We established a cohesive color palette to reinforce brand recognition across all materials, along with photography treatments that convey the brand's innovative and approachable ethos. Additionally, we designed a library of custom icons to visually support their messaging and enhance usability across digital and print platforms. These guidelines serve as a foundation for maintaining a unified and impactful brand presence.
Services & Expertise
Logo Design
Brand Design
Website Design
Brand Guidelines
Lead Brand Designer
Project Role
FWD People
Agency
Adobe Illustrator
Adobe XD
Adobe Photoshop